The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment
The campaigns this year dialled up creativity and patriotic fervour
Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms
This version features artists from nine different linguistic backgrounds including Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to highlight India's cultural diversity
It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others
The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism