The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment

exchange4media Staff Jan 28, 2023 8:04 AM

The campaigns this year dialled up creativity and patriotic fervour

exchange4media Staff Jan 27, 2023 8:53 AM

Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms

exchange4media Staff Jan 25, 2021 11:49 AM

This version features artists from nine different linguistic backgrounds including Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to highlight India's cultural diversity

exchange4media Staff Jan 28, 2020 1:14 PM

It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others

exchange4media Staff Jan 25, 2020 8:21 AM

The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism

exchange4media Staff Jan 22, 2020 12:00 PM