Gaana’s Republic Day campaign celebrates India’s diverse musical roots
The app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists
Date-wise News
Noise ropes in Rohit Sharma as brand ambassador for its fitness wear category
The company looks forward to the value the star cricketer will add to its brand message
Melorra launches #UpYourGiftingGame campaign for Valentine’s Day
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day
News18 to host Rising Uttar Pradesh summit in Lucknow today
UP CM Yogi Adityanath will also be unveiling the new, revamped look of the channel at the event
Beyoncé, Ariana Grande, Billie Eilish & Lizzo vie for Grammies
The 62nd GRAMMY Awards will be aired on January 27 at 7.30am on Vh1 India
ZEE5 pledges to provide the Best of Entertainment this Republic Day
The network has taken the pledge to transform India into a ‘Republic of Entertainment’
iCafe Podcasts to launch fun shows on books, parenting & a Bengali series
The shows by the joint venture between Tell Me Your Story and Zero Hour Entertainment will be available on podcast streaming apps like Apple Podcasts, Spotify, JioSaavn & Gaana
IndiaFirst Life launches awareness campaign with WATConsult
#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio
TRAI sets Feb 7 as new deadline for comments on tariff transparency consultation paper
The counter comments for the Consultation Paper on ‘Transparency in Publishing of Tariff Offers’ can now be filed by February 21, 2020
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
The response for Kodeeswari is getting stronger with each episode: Ravish Kumar
Ravish Kumar, Head - Regional Entertainment Cluster, Viacom18, says the journey to touch lives with Colors Tamil’s Kodeeswari, the Tamil adaptation of Kaun Banega Crorepati, has just started
m4marry.com ropes in South star Vijay Devarakonda for new campaign
The matrimonial portal has partnered with McCann Worldgroup for the campaign
DBS unveils new TVC featuring Sachin Tendulkar
Conceptualized by Leo Burnett, the integrated campaign is being promoted on television, OOH, digital and social media
Aashirvaad Atta releases new ad on gut health for its multigrain variant
The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut
Lava hits back at fake forwards with #SendItBack campaign
It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
Tata AIA Life Insurance says protect future of families as well as the planet
The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series
Landor curates a quirky campaign for Tennis Australia
The Get Your Racquet On campaign for Australian Open 2020 encourages people to book an Open Court Session