rio-pads

Radhika Apte asks users to ‘stop managing’ in latest campaign of RIO Pads

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The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end

exchange4media Staff Dec 4, 2021 5:00 PM

Bleed Red: How RIO Pads' latest campaign challenged the stigma of period blood

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After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM