rio-pads

The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end

e4m Desk Dec 4, 2021 5:00 PM

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM