Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands aren't being transparent
The report, with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021
Havas Media Group India has released its latest whitepaper that decodes the effectiveness of print as a medium and the shifts in readership behaviour during the pandemic
In her new role, she will be responsible for driving the growth strategy for the group and leading strategic investments for its clients