The new educational radio campaign will be spread across India’s leading stations covering various cities

exchange4media Staff Sep 7, 2021 12:21 PM

Guest Column: Shefali Khalsa, Head - Brand and Corporate Communications, SBI General Insurance, writes how the recent COVID-19 situation has brought a new perspective of ‘empathy-based marketing’

Shefali Khalsa Oct 21, 2020 3:20 PM

On the virtual roundtable, industry leaders shared insights on the consumer sentiment shifting towards video content, integration of AI and Video marketing; and the next-gen marketing strategies

exchange4media Staff Aug 17, 2020 8:31 AM