short-videos

Short videos no longer sweet? 33% drop in monthly active users in 2023

Short Videos Digital Advertising?blur=25

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report

Kanchan Srivastava Apr 10, 2024 8:44 AM

YouTube’s big bet on creators and Shorts: How can marketers use it to their ad-vantage?

Neal Mohan-YouTube?blur=25

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

Shantanu David Feb 14, 2024 8:49 AM