WPP acquires sonic branding agency amp
amp will join WPP brand and design consultancy Landor & Fitch
sonic-branding
Sonic branding to be critical in the world of Voice & Audio in times to come
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association