Date-wise News

16 female creatives, from 14 countries, have been selected to take part

e4m Desk Apr 20, 2023 6:58 PM

New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On

e4m Desk Apr 20, 2023 6:35 PM

The film features actor Kiku Sharda

e4m Desk Apr 20, 2023 6:28 PM

amp will join WPP brand and design consultancy Landor & Fitch

e4m Desk Apr 20, 2023 6:15 PM

According to the report, the importance of digital touch points has grown to 49%

e4m Desk Apr 20, 2023 6:02 PM

Vaz has quit as Disney Star’s Head – Network Entertainment Channels

e4m Desk Apr 20, 2023 5:51 PM

The collaboration comes as several assembly polls as well as the Lok Sabha election likely to be scheduled this year and next

e4m Desk Apr 20, 2023 5:47 PM

Dubash was the COO of ShemarooMe & Digital Business

e4m Desk Apr 20, 2023 5:41 PM

Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, talks about their latest campaign, P&G Shiksha’s initiatives & more

Aditi Gupta Apr 20, 2023 5:38 PM

Vaz was the Head – Network Entertainment Channels of Disney Star

Naziya Alvi Rahman Apr 20, 2023 5:23 PM

The TVC is for Parachute Advansed Onion Hair Oil

e4m Desk Apr 20, 2023 4:22 PM

Thangaraj joined FCB India in 2016 as Executive Planning Director

e4m Desk Apr 20, 2023 4:03 PM

Saif Ali Khan and Shehnaaz Gill feature in two separate TVCs

e4m Desk Apr 20, 2023 3:56 PM

The campaign is titled #NecessaryNotAccessory

e4m Desk Apr 20, 2023 3:42 PM

​​The channel was on the top in both ‘TV-only’ and ‘TV + OOH’ data for Week 15

e4m Desk Apr 20, 2023 3:37 PM

The agency will be responsible for the brand’s Website development, Social Media Marketing, PR and Offline creative design & development

e4m Desk Apr 20, 2023 2:48 PM

Menon joined Star India in 2011 as head of media planning and buying; she was the EVP and head of Partnerships & Innovations at the time of her resignation

e4m Desk Apr 20, 2023 2:23 PM

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM

The broadcaster stated that the viewership numbers were the highest ever in IPL history, even after considering the two editions of the tournament played during Covid

e4m Desk Apr 20, 2023 1:31 PM

The broadcaster has reportedly offered to repay the Rs 1.49 billion loan to IDBI Bank in tranches

e4m Desk Apr 20, 2023 1:16 PM

The ed-tech company's ad that claims many of its students passed the civil service examination is under investigation

e4m Desk Apr 20, 2023 12:34 PM

The department organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers

e4m Desk Apr 20, 2023 12:06 PM

The association filed a plea seeking an urgent CCI review of Google's in-app purchase billing system that is said to come into force on April 26

e4m Desk Apr 20, 2023 11:26 AM

The new campaign is called ‘Rishte Bunte Hain Dil Se Hi’

e4m Desk Apr 20, 2023 10:36 AM

Rahil Virani, Co-founder & CMO of MYFITNESS, lets us in on the brand's media and marketing strategies

Anupama Sajeet Apr 20, 2023 9:30 AM

Abhik Santara, CEO & Director, ^ a t o m network, and Yash Kulshresth, Chief Creative Officer, ^ a t o m network, share why their entries stand a good chance at the festival of creativity

Tanzila Shaikh Apr 20, 2023 9:22 AM

The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social media platforms like TikTok

e4m Desk Apr 20, 2023 9:16 AM

Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change

Sonam Saini Apr 20, 2023 9:13 AM

The report shined the spotlight on the future of fantasy sports in the country

e4m Desk Apr 20, 2023 9:12 AM

We revisited the iconic ad, which always makes its way into conversations about the summer heat

e4m Desk Apr 20, 2023 8:59 AM

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts

Naziya Alvi Rahman Apr 20, 2023 8:41 AM

Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more

Kanchan Srivastava Apr 20, 2023 8:34 AM