#NBAEkGameChallenge aims to build affinity for basketball: Rajesh Sethi, NBA India Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India Noel Dsouza Mar 11, 2020 8:38 AM
The NBA aims to grow its fan base in India with new #EkGameChallenge campaign The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms e4m Desk Mar 6, 2020 3:42 PM