Guest Column: Azmat Habibulla, Chief Marketing Officer, South Indian Bank writes on how a brand can demonstrate the true spirit of partnership and add value to the customer’s life
The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%
Each channel has also kicked off campaigns off-air, by leveraging ZEE stars, to promote social distancing, hygiene practices & self-isolation on their respective social media platforms
In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively