south-indian

Top priorities of Chief Marketing Officers in navigating economic downturns

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Guest Column: Azmat Habibulla, Chief Marketing Officer, South Indian Bank writes on how a brand can demonstrate the true spirit of partnership and add value to the customer’s life

exchange4media Staff Aug 9, 2023 1:16 PM

Swiggy Instamart’s campaign spotlights grocery needs in a regular south Indian household

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The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries

exchange4media Staff Nov 26, 2022 9:28 AM

TV industry in South India accounts for 35% of total M&E market share: CII report

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The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%

exchange4media Staff Apr 11, 2022 8:44 AM

ZEE enhances offerings to keep South India entertained during Coronavirus lockdown

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Each channel has also kicked off campaigns off-air, by leveraging ZEE stars, to promote social distancing, hygiene practices & self-isolation on their respective social media platforms

exchange4media Staff Apr 3, 2020 4:21 PM

How Southern channels fared during the first week of COVID-19 outbreak

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In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively

exchange4media Staff Mar 31, 2020 8:39 AM