At e4m TechManch, Pankaj Rai, Group Chief Data and Analytics Officer, Aditya Birla Group, delivered a leader session on the topic ‘Ensuring brand’s success through digital transformation’
Kapoor's unassailable stature that can connect across audience age groups in the entertainment realm is the idea behind the collaboration, the company said
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
The jury was chaired by Dr Annurag Batra, Chairman and Editor in Chief, BW Businessworld and Nandini Chatterjee, chief marketing and communications officer, PwC India
Guest Column: Azmat Habibulla, Chief Marketing Officer, South Indian Bank writes on how a brand can demonstrate the true spirit of partnership and add value to the customer’s life
Mohini Varma has joined as Executive Vice President & Planning Head – North, and Jasravee Kaur Chandra has been appointed as Senior Vice President of Havas Worldwide India
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers