In a two-year partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well as the Official Academy Partner of Guild Esports in more than 50 EMEA markets
The campaign film is now live on the brand’s social media accounts and will be broadcast exclusively on leading digital platforms
Accompanied by a ‘Stay Safe’ message, the logo has been introduced across the brand’s social media platforms
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts