Authors
A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams
The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans
Shreshtha Verma Apr 21, 2020 8:41 AM
Leading fitness brands discuss their foray into the digital domain, as they keep their businesses afloat and customers engaged during times of social distancing
Shreshtha Verma Apr 20, 2020 8:44 AM
From SAB TV to Swiggy, brands across category have been tapping into the latest coffee craze online
Shreshtha Verma Apr 15, 2020 1:16 PM
The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.
Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019
Shreshtha Verma Mar 29, 2020 2:00 AM
From YouTube changing its guidelines to Twitter adjusting its search prompt, social media platforms are taking concrete steps to stem the rot of misleading information
Shreshtha Verma Mar 26, 2020 8:24 AM
While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment
Shreshtha Verma Mar 18, 2020 8:37 AM
Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres
Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM
From Flipkart to Hershey's, the Baagi 3 actress, who turns 32 today, has a motley mix of endorsement deals
Shreshtha Verma Mar 3, 2020 8:36 AM
In the first quarter of 2020, China’s economic growth is expected to slow down to 4.5%, which is the slowest since the financial crisis, reports
Shreshtha Verma Mar 2, 2020 8:41 AM
Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool
Shreshtha Verma Feb 28, 2020 8:32 AM
In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging
Shreshtha Verma Feb 26, 2020 8:05 AM
While brands welcomed Donald Trump with creative moment marketing ideas, netizens took to social media memes to summarise the US President's 36-hours in India
Shreshtha Verma Feb 26, 2020 8:04 AM
Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app
Shreshtha Verma Feb 21, 2020 8:19 AM
The state tourism recorded 16% growth in 2019, thanks to a 360-degree campaign aimed at promoting Kerala post the 2018 floods
Shreshtha Verma Feb 20, 2020 9:09 AM
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
Shreshtha Verma Feb 20, 2020 8:43 AM
Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users
Shreshtha Verma Feb 18, 2020 3:52 PM
With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts
Shreshtha Verma Feb 18, 2020 8:20 AM
Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics
Shreshtha Verma Feb 13, 2020 8:34 AM
As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands
Shreshtha Verma Feb 12, 2020 9:02 AM
Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term
Shreshtha Verma Feb 11, 2020 8:12 AM
While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads
Shreshtha Verma Feb 7, 2020 8:04 AM
We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups
Shreshtha Verma Feb 4, 2020 8:33 AM
Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising
Shreshtha Verma Feb 1, 2020 10:14 AM
A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness
Shreshtha Verma Feb 1, 2020 9:57 AM
With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface
Shreshtha Verma Jan 31, 2020 8:19 AM
The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media
Shreshtha Verma Jan 30, 2020 9:24 AM
Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder
Shreshtha Verma Jan 29, 2020 8:37 AM
In the era of informed purchases, video is the king and data is its crown, say experts
Shreshtha Verma Jan 21, 2020 8:48 AM
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players
Shreshtha Verma Jan 20, 2020 8:50 AM
Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps
Shreshtha Verma Jan 17, 2020 8:37 AM
As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes
Shreshtha Verma Jan 16, 2020 9:21 AM
Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020
Shreshtha Verma Jan 14, 2020 8:39 AM
The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office
Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM
On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX
Shreshtha Verma Jan 10, 2020 8:54 AM
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade
Shreshtha Verma Jan 9, 2020 8:56 AM
Experts share their predictions for the year and why change is the only constant in the retail industry
Shreshtha Verma Jan 8, 2020 8:45 AM
In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands
Shreshtha Verma Jan 2, 2020 8:46 AM
With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers
Shreshtha Verma Dec 31, 2019 8:24 AM
Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media
Shreshtha Verma Dec 27, 2019 9:00 AM
From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story
Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM
Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands
Shreshtha Verma Dec 18, 2019 9:04 AM
Neeraj Joshi, Marketing Head, Zee Studios, talks to us about the reach and execution of the campaign 'Bharat Salam' for the movie Hotel Mumbai
Shreshtha Verma Dec 16, 2019 9:22 AM
We take a look at what Indian brands are doing to support the government's sustainability initiatives to promote energy conservation
Shreshtha Verma Dec 14, 2019 9:19 AM
A major portion of the budget is invested in digital mediums for Tier II towns, says Rahul Deorah, VP, Marketing, UrbanClap, in a conversation with exchange4media
Shreshtha Verma Dec 10, 2019 9:16 AM
Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities
Shreshtha Verma Dec 6, 2019 8:57 AM
The current market size of the Indian sanitaryware industry is estimated at Rs 4,800 crore and growing at a steady pace, CAGR 8-10% over FY 2018-21. Brands are investing in advertising to bounce back
Shreshtha Verma Dec 5, 2019 8:58 AM
IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sumit Bedi, Vice President - Marketing & CX, IndiaMART InterMESH Ltd.
Shreshtha Verma Dec 4, 2019 9:26 AM
As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube
Shreshtha Verma Nov 28, 2019 8:21 AM
Industry experts at the South Asia Media Festival 2019 organised by International News Media Association share insights on the Print industry
Shreshtha Verma Nov 22, 2019 1:46 PM
Rajesh Uttamchandani, Director, Syska Group, talks about the company's e-commerce sales record this festive season, marketing spends, target audience, and rapidly growing FMEG industry
Shreshtha Verma Nov 20, 2019 9:34 AM
On the occasion of International Men’s Day, exchange4media weighs in on the growth parameters and opportunities in the male grooming industry
Shreshtha Verma Nov 20, 2019 9:24 AM
We take a look at how brands have connected with their online audience on International Men’s Day
Shreshtha Verma Nov 19, 2019 3:42 PM
Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets
Shreshtha Verma Nov 14, 2019 8:18 AM
From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala
Shreshtha Verma Nov 12, 2019 8:59 AM
Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more
Shreshtha Verma Nov 6, 2019 11:23 AM
Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali
Shreshtha Verma Nov 5, 2019 8:25 AM
Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai
Shreshtha Verma Nov 2, 2019 9:35 AM
Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible
Shreshtha Verma Oct 31, 2019 8:50 AM
Online players have captured the market through deep discounting and deeper penetration, feel offline retailers
Shreshtha Verma Oct 25, 2019 9:10 AM
Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office
Shreshtha Verma Oct 22, 2019 8:38 AM
With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility
Shreshtha Verma Oct 17, 2019 8:49 AM
Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts
Shreshtha Verma Oct 16, 2019 8:40 AM
Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour
Shreshtha Verma Oct 14, 2019 8:54 AM
Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more
Shreshtha Verma Oct 9, 2019 8:49 AM
From her powerful thoughts to the memes around her ‘death stare’ towards US President Donald Trump, the 16-yr-old Swedish climate activist is quite a popular face on the internet
Shreshtha Verma Oct 5, 2019 9:15 AM
The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector
Shreshtha Verma Oct 4, 2019 8:46 AM
Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories
Shreshtha Verma Oct 3, 2019 8:39 AM
Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales
Shreshtha Verma Sep 30, 2019 8:25 AM
As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads
Shreshtha Verma Sep 28, 2019 10:00 AM
Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season
Shreshtha Verma Sep 23, 2019 8:54 AM
From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium
Shreshtha Verma Sep 18, 2019 8:49 AM
From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film
Shreshtha Verma Sep 13, 2019 12:15 PM
George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more
Shreshtha Verma Sep 12, 2019 8:44 AM
The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more
Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM
3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment
Shreshtha Verma Sep 11, 2019 9:00 AM
Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched
Shreshtha Verma Sep 9, 2019 8:35 AM
As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries
Shreshtha Verma Sep 9, 2019 8:17 AM
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too
Shreshtha Verma Sep 6, 2019 8:45 AM
Suvodeep Das, Vice-President, Marketing & Sales, Sodexo BRS India, shares insights on the company’s advance into tier markets, its marketing strategy and more
Shreshtha Verma Sep 5, 2019 8:27 AM
The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market
Shreshtha Verma Aug 22, 2019 8:46 AM
Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates
Shreshtha Verma Aug 12, 2019 8:43 AM
Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more
Shreshtha Verma Aug 9, 2019 1:51 PM
As the DDLJ actress turns 45 today, we take a look at her brand journey, and how her social media activity & loyal fan base have kept her endorsement value alive
Shreshtha Verma Aug 5, 2019 8:55 AM
From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day
Shreshtha Verma Aug 3, 2019 2:24 PM
Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices
Shreshtha Verma Jul 31, 2019 8:58 AM
We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet
Shreshtha Verma & Noel Dsouza Jul 30, 2019 9:00 AM
With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands
Shreshtha Verma Jul 29, 2019 9:06 AM
Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences
Shreshtha Verma Jul 29, 2019 8:49 AM
Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro
Shreshtha Verma Jul 26, 2019 8:20 AM
Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself
Shreshtha Verma Jul 16, 2019 3:37 PM
The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands
Shreshtha Verma Jul 15, 2019 8:12 AM
UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media
Shreshtha Verma Jul 10, 2019 8:56 AM
Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better
Shreshtha Verma Jul 9, 2019 8:57 AM
Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts
Shreshtha Verma Jul 5, 2019 8:31 AM
