swati-iyer

Celebs still remain relevant though the idea of celebrity has changed: Swati Iyer, Matrix

Swati Iyer, Matrix?blur=25

e4m caught up with Swati Iyer, the CEO of a celebrity management firm Matrix, to understand how is the brand endorsement market evolving in India amid the exponential rise in influencer marketing

Kanchan Srivastava May 16, 2024 5:08 PM