In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
Guest Column: Nishank, Associate, Marketing Communications, Nangia Andersen LLP, shares strategies for addressing ideological polarization, emphasizing empathy, active listening and critical thinking
e4m caught up with Swati Iyer, the CEO of a celebrity management firm Matrix, to understand how is the brand endorsement market evolving in India amid the exponential rise in influencer marketing
Global Legal Summit and Leaders Awards 2024 is an initiative to recognise and reward the law firms and lawyers who have made a mark in their practice areas
The BW Legal World General Counsel Conclave and Awards 2024 was held at the Imperial New Delhi, 2024
Naresh Mohan, who served as the President of Indian Newspaper Society from 1990 to 1991, passed away at age 82 after being hospitalised for multi-organ failure
Kanika Kalra was most recently associated with McKinsey & Company as Partner
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
Palakunnathu G Mathai was associated with leading publications like Business Standard, Economic Times and The Telegraph
The film highlights the capabilities of the Galaxy Watch6 series
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media, talks about the origin of the company, its mission, challenges, content and monetisation strategy, the road ahead and more
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
The film has been created in collaboration with Leo Burnett
Other names on the Blockout 2024 list are Priyanka Chopra, Virat Kohli, Taylor Swift, Kim Kardashian and Rihanna
Praful Akali and Ashish Khazanchi will be Jury Chairs for the Health and Still Print category, respectively
This will be applicable for 10 matches, including the India matches, semi-finals and finals
These billboards, the civic body said, exceed the approved size
The streaming platform has said that it will launch an in-house advertising technology platform by the end of next year.
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition