Tata Consumer Products goes ASMR in ad for new coffee brand
Media Monks has conceptualised and created the campaign for the company's latest offering 'Tata Coffee Grand Premium’
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TATA Coffee Grand comes up with festive film celebrating 'sounds of Pongal'
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign
Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion