Ritika Raj
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‘Wakefit.co’s marketing strategy centres on educating customers about sleep health’
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Our aim was to institute a day for people to celebrate biryani: K Ganapathy Subramanian
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
‘Finolex Cables to pump in Rs 580 cr to enhance manufacturing capabilities & products’
Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd, shares insights behind the ‘No Stress, Finolex’ campaign, marketing strategy, plans and more
We aim to cultivate a culture of trust, loyalty, and mutual respect: Naveen Gogia
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
‘Life’s Good with Optimism’ a reminder that positivity is a powerful tool: Neeta Linz, LG
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
‘Jist Media uses traditional journalistic rigour and packages it in a digital format’
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media, talks about the origin of the company, its mission, challenges, content and monetisation strategy, the road ahead and more
Women's T20 League embodies values that align with Himalaya's: Ragini Hariharan
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
‘Don't want to dish out irrelevant solutions to non-existent problems’
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
Brands are like people, they need to have a personality: Chandrika Jain, Lenovo
Chandrika Jain, Marketing Director at Lenovo India, shares insights into the launch of the brand’s new series
At TTK Prestige's core lies innovation: Anil Gurnani
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more
Is Zeenat Aman's authentic storytelling rewriting branding & engagement rules?
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Deepika Padukone hands-on with 82°E's product development journey: Keerthana Ramakrishnan
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Vikram Sakhuja implores advertisers to reject measurement generated by media owners
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Valentine’s Day ads: Self-love shines, but Cupid still flies
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Hyatt's wedding biz grew 200% from 2019: Kadmbini Mittal
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more
Enamor’s vision is to be more than just a brand: Shekhar Tewari
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
NIVEA committed to providing extra care, building trust among consumers: Sunil Gadgil
Sunil Gadgil, the Marketing Director, NIVEA India, offers exclusive insights into the brand's recent campaign, dynamic consumer landscape and the innovative strides propelling NIVEA's success
Monopoly Cricket is Hasbro India’s bid to stay culturally & locally relevant: Lalit Parmar
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and more
‘VAHDAM India has recognized the need for a sensory experience with tea’
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
'Legacy-building is not a privilege meant for a few, but a journey open to all'
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
'Wakefit 2.0 signifies our brand purpose of simplifying living for better quality of life'
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
Fastrack's biggest USP is its ability to reinvent: Adithya Raj, Titan Company
Raj, Sales & Marketing Head at Titan Company's Wearables Division, talks about Fastrack Smart's rebranding, collaboration with Ranveer Singh and more
We believe in making technology accessible to everyone: Chandrika Jain, Lenovo
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more
‘We have been growing at 35% CAGR while the market has been at over 10%’
P Chandra Shekhara Reddy, Sr. Vice-President, Sales & Marketing, Freedom Healthy Cooking Oils, shares trade secrets of how the brand is becoming a consumer favourite in every Indian state
‘Our focus is to ensure 70% of our TG engages with us at least 3-4 times a month'
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
‘Brands have to be careful to nurture trust and reinforce it'
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more
‘We want to be the most entertaining and engaging franchise’
Col. Arvinder Singh, COO, Gujarat Titans, speaks on fan engagement, building a digital space for supporters, brand building and more
We are always evaluating new countries and regions to take VAHDAM India to: Sneha Beriwal
Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
‘Insurance category is anchored on the parameter of trust’
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
‘We have a multi-pronged strategy to reach more consumers across urban & rural markets’
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
Social and content commerce is an extension of what we do: Arun Devanathan, Myntra
Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
We want to double our business in India by 2025: Lionel Thoreau, The Body Shop
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
'We're imbibing a culture that makes us think more like a startup and less like a bank'
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
‘Premium products or higher price points are becoming increasingly important’
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
‘Britannia strives to keep up with evolving preferences of each generation’
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
We want to be the one-stop destination for everything for home: Naveen Murali, Pepperfry
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
‘Our new TVC targets modern consumers looking for smarter home lighting in festivals’
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
‘Nivea Soft Fresh Batch 2022 campaign is aimed at aiding digital journey of Gen Z girls’
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Want to be more affable, inclusive & non-polarizing as a brand: Bharat Sethi, Rage Coffee
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
vivo Pro Kabaddi League’s Season 9 - A fiesta for brands & advertisers on TV
This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives
Our conviction has been tested but it has helped build SUGAR as a brand: Kaushik Mukherjee
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
‘Aim to become the fastest beauty brand to hit Rs 100 cr revenue rate in next 12 months’
Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more
CEAT will always strive to make mobility safer & smarter: Priti Raghunandan
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
We will be recycling around 1 mn plastic bottles by 2024: Antara Kundu, The Body Shop
Kundu, GM - GM: Brand relations, Marketing & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing strategy & more
We are building a brand that adds value to the customers: Aishvarya Murali, ZestMoney
The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives
Creating conversations with consumers is our key objective: Achint Setia, Myntra
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
We are optimistic about the sector in the coming year: Deepak Rajawat, Vistara
Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more
Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata CLiQ Luxury
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
Signify's focus will be on creating strong brand imagery: Nikhil Gupta, Marketing Head
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy
Creating a fresh narrative in the category will help build brand equity: Shekhar Tewari
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
Companies must offer omnichannel experiences: MD and CEO, Health & Glow
K Venkataramani, MD and CEO, Health & Glow, shares the brand's 25-year journey, reliability on omnichannel, personalisation and innovation and more
Disruption is in our DNA, it is not a response: Sasha Chhetri, Lenskart
Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more
Innovation, while being distinctive, is at the core of what we do: Moksh Chopra, KFC
Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more
‘Nestle a+ aims to recycle 10L milk cartons into desks for schools for underprivileged’
Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more
‘Hyundai will continue investing in campaigns towards women empowerment'
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
We foresee a strong sentiment around the future of digital gold: Arti Saxena, WGC
Saxena, Head of Marketing, India, World Gold Council talks about the flagship campaign, marketing initiatives, evolving consumer sentiment and more
'Meera Music will not be restricted to any region, state, language or nationality'
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more
Myntra’s social commerce business is one of the critical success metrics: Achint Setia
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead
We aim to expand to Tier 2 & 3 cities in two years: Ruchika Gupta, Luminous
Gupta, CMO, Luminous Power Technologies, talks about the launch of Lithium-ion integrated inverter-battery series, marketing strategy and more
‘We are strengthening our eco-consciousness drive with WOW Skin Science’
Manish Chowdhary, Co-CEO, Body Cupid Pvt Ltd, shares how the brand aims at reducing the use of plastic at the source with their new initiative known as #EkChhotiSiShuruaat
‘Print & OOH will not witness the same ad spending as pre-Covid times’
Amanda Puravankara, Executive Director, Provident Housing Limited, Puravankara, talks about their new OOH campaign in Mumbai, evolved marketing playbook, and more
‘Balance between in-home and out-of-home consumption of liquor will shift substantially’
Abhishek Shahabadi, Vice President & Portfolio Head, Scotch & Premium whites, Diageo India, talks about changing drinking patterns for consumers, reading consumer insights and more
‘Timex India experienced increased sales, brand loyalty by approaching multi-channels’
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with Amazon, Make in India and more
We have moved our focus to digital investments & product innovation: Rajat Vohra
Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem
We want to grow through multi-brand outlets and e-commerce platforms: Gaurav Dua, Relaxo
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
We have about 85% of customer queries coming to us through digital means: Aalok Bhan
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Our ambition is to feed 140 crore Indians: Asheesh Sharma, Agro Tech Foods
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
‘Brilloca expects to make a full recovery to pre-Covid levels by FY22’
Brilloca Limited CEO Sudhanshu Pokhriyal and VP- Marketing Charu Malhotra get talking about their new campaigns, business recovery, marketing strategy and more
'CASAGRAND is currently focusing on Chennai, Bangalore and Coimbatore’
Vimesh P, Vice President of Marketing, CASAGRAND shared that homebuyers’ trust has helped them close the financial year on a positive note
'The Body Shop's bath, body & hair care products will be fully recyclable by 2025'
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
All our campaigns hold a healthy mix of digital & print media: Damyant Singh Khanoria
Khanoria, CMO, OPPO India, shares insight behind the brand’s new campaign highlighting their services, marketing strategy, evolving trends in the smartphone segment and more
The more transparent a brand is, the more consumer trust it earns: Manish Chowdhary
Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more
Honesty & consumer are at the centre of our every communication: Vijayaraghavan Venugopal
Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more
‘Making customers think is the best thing that a marketing team can do’
Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic
‘We have managed to make a mark in the pet-care industry’
Gaurav Kumar Kwatra, Director- Purina Petcare India, from Nestlé, shares insights on the brand’s three-year journey in India’s petcare industry, marketing plans, future growth of the segment, and more
We strongly believe in taking fashion to tier 2&3 cities: Neha Kant, Clovia
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more
Accessibility is at the heart of OnePlus Nord: Susie Liu
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
ARNETTE is easy on the earth and easy on eyes: Suvashish Banerjee, Luxottica
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
'We have kept innovation and tech at the centre while creating Denim Labs'
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand
'We constantly strive to bring a change in people’s lives with best-in-class innovations'
Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more
‘2020 has been a game-changer for the shared workspaces’
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more
'We want to democratise education so that it reaches every nook and corner'
Mirror Now Dialogues with Vinay Tewari: Atit Mehta, Marketing Head, BYJU'S, shares insights on the exponential growth of online learning, key changes in the sector, impact of technology, and more
2021 will see more innovations, launches for Indian consumers: Damyant Khanoria, OPPO
Damyant Khanoria, Chief Marketing Officer, OPPO India, tells us how the brand is looking to position the F series as the smartphone of choice for youth, and more
'RuPay aims to gain traction with the India diaspora who believes in the Power of India'
Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally
‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
'The core of our strategy will always be our employees and our customers'
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
‘Developing a strong content strategy will help keep audiences engaged’
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
'In times of distress, customers can hide but responsible brands cannot'
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Offline channels are showing a very healthy recovery: Kanwalpreet Walia, Titan
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally
‘Men In the Kitchen campaign, a subtle attempt at breaking gender stereotypes'
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
In these times, brands need to build on the foundation of trust: Hemant Mehta, Kantar
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
Reality show helps drive deeper conversations with youth: Harish Narayanan, Myntra
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
‘Those who have transformed & innovated are the ones who have survived’
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
‘Our endeavor is to evoke regional pride while reinforcing national stature’
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
‘Retail sector picking up pace on the back of festive sales’
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets
Brands gear up for festive season cheer
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing
A festive boost for the real estate & home improvement sector?
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm