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Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Ritika Raj Jul 15, 2024 12:02 PM
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
Ritika Raj Jul 8, 2024 12:31 PM
Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd, shares insights behind the ‘No Stress, Finolex’ campaign, marketing strategy, plans and more
Ritika Raj Jul 4, 2024 12:01 PM
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Ritika Raj Jun 18, 2024 3:49 PM
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Ritika Raj Jun 12, 2024 1:07 PM
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media, talks about the origin of the company, its mission, challenges, content and monetisation strategy, the road ahead and more
Ritika Raj May 16, 2024 1:33 PM
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Ritika Raj Apr 5, 2024 8:29 AM
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
Ritika Raj Mar 14, 2024 2:06 PM
Chandrika Jain, Marketing Director at Lenovo India, shares insights into the launch of the brand’s new series
Ritika Raj Mar 12, 2024 9:06 AM
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more
Ritika Raj Feb 28, 2024 9:06 AM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Ritika Raj Feb 16, 2024 1:00 PM
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Ritika Raj Feb 16, 2024 8:36 AM
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Ritika Raj Feb 14, 2024 10:08 AM
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more
Ritika Raj Jan 29, 2024 12:15 PM
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
Ritika Raj Jan 18, 2024 1:12 PM
Sunil Gadgil, the Marketing Director, NIVEA India, offers exclusive insights into the brand's recent campaign, dynamic consumer landscape and the innovative strides propelling NIVEA's success
Ritika Raj Dec 26, 2023 8:46 AM
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and more
Ritika Raj Nov 15, 2023 8:48 AM
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
Ritika Raj Oct 20, 2023 4:19 PM
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Ritika Raj Oct 3, 2023 8:21 AM
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
Ritika Raj Sep 29, 2023 8:06 AM
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
Ritika Raj Sep 12, 2023 8:58 AM
Raj, Sales & Marketing Head at Titan Company's Wearables Division, talks about Fastrack Smart's rebranding, collaboration with Ranveer Singh and more
Ritika Raj Jul 28, 2023 12:54 PM
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more
Ritika Raj Jul 13, 2023 9:05 AM
P Chandra Shekhara Reddy, Sr. Vice-President, Sales & Marketing, Freedom Healthy Cooking Oils, shares trade secrets of how the brand is becoming a consumer favourite in every Indian state
Ritika Raj May 17, 2023 11:20 AM
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Ritika Raj May 10, 2023 8:45 AM
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more
Ritika Raj May 9, 2023 8:50 AM
Col. Arvinder Singh, COO, Gujarat Titans, speaks on fan engagement, building a digital space for supporters, brand building and more
Ritika Raj Feb 15, 2023 1:26 PM
Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
Ritika Raj Feb 13, 2023 10:15 AM
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
Ritika Raj Dec 31, 2022 8:07 AM
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
Ritika Raj Dec 30, 2022 9:05 AM
Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
Ritika Raj Dec 19, 2022 1:24 PM
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
Ritika Raj & Tanya Dwivedi Dec 5, 2022 1:52 PM
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
Ritika Raj Dec 5, 2022 9:06 AM
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Ritika Raj Oct 20, 2022 8:52 AM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
Ritika Raj Oct 12, 2022 8:59 AM
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Ritika Raj Oct 10, 2022 9:08 AM
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Ritika Raj Aug 23, 2022 8:46 AM
This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives
Ritika Raj Aug 22, 2022 10:22 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more
Ritika Raj Jul 8, 2022 8:34 AM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
Kundu, GM - GM: Brand relations, Marketing & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing strategy & more
Ritika Raj Jun 16, 2022 1:33 PM
The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives
Ritika Raj Jun 13, 2022 8:57 AM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more
Ritika Raj Apr 25, 2022 8:48 AM
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
Ritika Raj Apr 8, 2022 8:44 AM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy
Ritika Raj Apr 7, 2022 8:53 AM
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
Ritika Raj Apr 7, 2022 8:38 AM
K Venkataramani, MD and CEO, Health & Glow, shares the brand's 25-year journey, reliability on omnichannel, personalisation and innovation and more
Ritika Raj Apr 6, 2022 8:41 AM
Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more
Ritika Raj Mar 31, 2022 8:30 AM
Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more
Ritika Raj Mar 31, 2022 8:27 AM
Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more
Ritika Raj Mar 19, 2022 8:07 AM
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
Ritika Raj Mar 16, 2022 8:27 AM
Saxena, Head of Marketing, India, World Gold Council talks about the flagship campaign, marketing initiatives, evolving consumer sentiment and more
Ritika Raj Mar 10, 2022 8:38 AM
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more
Ritika Raj Mar 7, 2022 8:27 AM
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead
Ritika Raj Mar 2, 2022 8:47 AM
Gupta, CMO, Luminous Power Technologies, talks about the launch of Lithium-ion integrated inverter-battery series, marketing strategy and more
Ritika Raj Mar 1, 2022 4:00 PM
Manish Chowdhary, Co-CEO, Body Cupid Pvt Ltd, shares how the brand aims at reducing the use of plastic at the source with their new initiative known as #EkChhotiSiShuruaat
Ritika Raj Jan 18, 2022 9:00 AM
Amanda Puravankara, Executive Director, Provident Housing Limited, Puravankara, talks about their new OOH campaign in Mumbai, evolved marketing playbook, and more
Ritika Raj Jan 10, 2022 9:05 AM
Abhishek Shahabadi, Vice President & Portfolio Head, Scotch & Premium whites, Diageo India, talks about changing drinking patterns for consumers, reading consumer insights and more
Ritika Raj Nov 30, 2021 8:52 AM
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with Amazon, Make in India and more
Ritika Raj Nov 5, 2021 8:56 AM
Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem
Ritika Raj Nov 1, 2021 8:40 AM
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
Ritika Raj Oct 19, 2021 8:41 AM
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Ritika Raj Oct 19, 2021 8:33 AM
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
Ritika Raj Oct 18, 2021 8:31 AM
Brilloca Limited CEO Sudhanshu Pokhriyal and VP- Marketing Charu Malhotra get talking about their new campaigns, business recovery, marketing strategy and more
Ritika Raj Oct 8, 2021 8:22 AM
Vimesh P, Vice President of Marketing, CASAGRAND shared that homebuyers’ trust has helped them close the financial year on a positive note
Ritika Raj Oct 8, 2021 8:20 AM
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
Ritika Raj Sep 30, 2021 8:24 AM
Khanoria, CMO, OPPO India, shares insight behind the brand’s new campaign highlighting their services, marketing strategy, evolving trends in the smartphone segment and more
Ritika Raj Sep 17, 2021 8:32 AM
Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more
Ritika Raj Sep 10, 2021 8:39 AM
Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more
Ritika Raj Sep 3, 2021 8:28 AM
Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic
Ritika Raj Aug 31, 2021 8:56 AM
Gaurav Kumar Kwatra, Director- Purina Petcare India, from Nestlé, shares insights on the brand’s three-year journey in India’s petcare industry, marketing plans, future growth of the segment, and more
Ritika Raj Aug 23, 2021 8:47 AM
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more
Ritika Raj Aug 12, 2021 8:34 AM
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
Ritika Raj Jul 26, 2021 9:16 AM
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
Ritika Raj Jul 7, 2021 1:17 PM
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand
Ritika Raj May 7, 2021 8:53 AM
Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more
Ritika Raj May 6, 2021 9:14 AM
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more
Ritika Raj May 3, 2021 8:31 AM
Mirror Now Dialogues with Vinay Tewari: Atit Mehta, Marketing Head, BYJU'S, shares insights on the exponential growth of online learning, key changes in the sector, impact of technology, and more
Ritika Raj Apr 1, 2021 9:04 AM
Damyant Khanoria, Chief Marketing Officer, OPPO India, tells us how the brand is looking to position the F series as the smartphone of choice for youth, and more
Ritika Raj Mar 8, 2021 8:50 AM
Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally
Ritika Raj Mar 8, 2021 8:31 AM
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Ritika Raj Jan 27, 2021 8:43 AM
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
Ritika Raj Jan 27, 2021 8:27 AM
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Ritika Raj Jan 21, 2021 8:30 AM
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Ritika Raj Jan 19, 2021 8:31 AM
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally
Ritika Raj Jan 1, 2021 9:06 AM
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
Ritika Raj Dec 16, 2020 8:20 AM
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
Ritika Raj Dec 9, 2020 8:55 AM
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
Ritika Raj Dec 2, 2020 1:45 PM
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
Ritika Raj Nov 19, 2020 2:28 PM
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets
Ritika Raj Nov 17, 2020 8:46 AM
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing
Ritika Raj & Simran Sabherwal Nov 13, 2020 8:59 AM
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm
Ritika Raj & Simran Sabherwal Nov 12, 2020 9:33 AM
