tech-stack

Need to modernise MarTech stacks for integrated customer experience: Apoorv Durga

The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack

Aditi Gupta Dec 9, 2023 8:55 AM

Marketing Data Platforms: The new powerful tool to track customer preferences

MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape

Shantanu David Sep 26, 2023 8:45 AM

Zoho Corp completes 25 years

The global technology provider has marked its silver jubilee with plans for the next 25 years

e4m Desk Mar 18, 2021 1:15 PM