textiles

Creating a fresh narrative in the category will help build brand equity: Shekhar Tewari

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Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

TBWA\India roped in as creative partner for Dixcy Textiles

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The agency will work towards creating a 'bold and distinct new space' for the brand

exchange4media Staff May 24, 2021 8:44 AM

80 dB Communications wins PR mandate for Dixcy Textiles and Gokaldas Intimatewear

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The agency will be responsible to manage the overall communications strategy with the aim to raise the corporate profile and awareness about the brands' portfolio of products

exchange4media Staff Apr 20, 2021 4:58 PM

Sunil Sethi appointed as Executive Chairman for Dixcy Textiles & Gokaldas Intimatewear

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Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent

exchange4media Staff Apr 27, 2020 4:04 PM