Tribes acquires full ownership of Ignite & The Max
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
the-max
Campaigns that revived OOH in the year of the pandemic
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
ŠKODA creates stunning display at Mumbai airport for new launches
The brand took a first-mover approach in the category to target the growing premium and business air travellers at T2
In-flight advertising gives OOH players a lot of inventory to tap into: Experts
OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience
Measurability is our focus and technology will help us achieve it: Gour Gupta, Tribes
Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020