Media veteran and Chairperson of the technical committee of BARC, Shashi Sinha speaks to Kailashnath Adhikari, MD, Governance Now, about why the ratings body is one of the best systems in the world
While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy