Date-wise News
Dentsu announced the launch of Isobar Consulting earlier in July 2020
exchange4media Staff Oct 13, 2020 6:52 PM
Art-E Media has created four TV commercials with the cricketers
exchange4media Staff Oct 13, 2020 4:50 PM
This year’s Sharad Ananda is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells
exchange4media Staff Oct 13, 2020 4:48 PM
The agency will be responsible for driving meaningful campaigns to strengthen the brand’s communication
exchange4media Staff Oct 13, 2020 4:32 PM
Starting today, judges Jock Zonfrillo, Melissa Leong and Andy Allen to guide budding young chefs who will make cooking look like a child’s play
exchange4media Staff Oct 13, 2020 4:27 PM
India’s top 30 poker players will play for a cause with a prize pool of Rs 10 lakh
exchange4media Staff Oct 13, 2020 4:14 PM
Khar will lead the business content vertical of its upcoming digital offerings
exchange4media Staff Oct 13, 2020 4:05 PM
The campaign launched for the festive season is developed by Lowe Lintas Kolkata
exchange4media Staff Oct 13, 2020 3:39 PM
The advertisement didn’t resonate well with a section of netizens, with many touting it as ‘love jihad’
exchange4media Staff Oct 13, 2020 3:21 PM
The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic
exchange4media Staff Oct 13, 2020 3:03 PM
The film for their Season of Hope campaign has been conceptualized and executed by Famous Innovations
exchange4media Staff Oct 13, 2020 2:52 PM
The venture launched along with Aakash Shrivastava will devise digital solutions for new-age customers
exchange4media Staff Oct 13, 2020 2:49 PM
Incepted in 2018, Zee Tamil Kutumbam Viruthugal seeks to recognise the talent within the channel
exchange4media Staff Oct 13, 2020 2:43 PM
The long-format press ad uses a simple visual device that not only spreads the message but also makes the reader engage with it
exchange4media Staff Oct 13, 2020 2:06 PM
The film created by Ogilvy and Mather will be seen on TV and digital channels
exchange4media Staff Oct 13, 2020 2:02 PM
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity
Ronita Mitra Oct 13, 2020 1:50 PM
Prior to this, Bennur was with NetApp as Enterprise and Government Marketing Lead for India
exchange4media Staff Oct 13, 2020 1:38 PM
The channel had roped in Amoghavarsha JS – an award-winning photographer and natural history filmmaker – as judge
exchange4media Staff Oct 13, 2020 1:36 PM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:49 PM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:47 PM
The Director and CEO of Ecosys OOH resigns from his post after serving the Publicis-owned agency for over 5 years
exchange4media Staff Oct 13, 2020 11:56 AM
The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens
exchange4media Staff Oct 13, 2020 11:49 AM
Prior to his appointment, Kuruvilla was the VP of Digital Transformation, Media and eCommerce, at Unilever
exchange4media Staff Oct 13, 2020 11:42 AM
The company has announced the rejig to accelerate its direct-to-consumer strategy after the rapid success of Disney+
exchange4media Staff Oct 13, 2020 11:04 AM
#WFHFace kick-started with social media posts followed by a digital film to tell women that Lacto Calamine for oil-control, can be used even while at home
exchange4media Staff Oct 13, 2020 10:39 AM
This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos
exchange4media Staff Oct 13, 2020 10:29 AM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy
Sandeep Goyal Oct 13, 2020 9:12 AM
Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue
Naziya Alvi Rahman Oct 13, 2020 9:01 AM
Industry observers weigh in on the spot that shows a Hindu woman married into a Muslim family all set for her baby shower
Misbaah Mansuri Oct 13, 2020 7:57 AM
The top execs Namboodiri served as business head – regional sports network; Mathrani was the CMO; and Rupali Fernandes was EVP, Emerging Sports
exchange4media Staff Oct 13, 2020 7:52 AM
Rakesh Raghunathan will take viewers down South to experience a rich culture and heritage that is rooted in Indian traditions
exchange4media Staff Oct 13, 2020 7:07 AM
