e4m & Lodestar UM podcast: Brands, get your 'core promise right' to appeal to GenZ In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ e4m Desk Feb 28, 2023 8:11 AM