Titan Company bags ‘Marketing Team of the Year’ title, takes home 5 gold, 1 silver and 3 bronze metals
Nair moved on from Vi in December 2020
The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still resonate with the group
Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian Brand Conclave
The comprehensive model aims at making agencies and clients future-ready
Agarwal has been with the company since 2021
The refreshed identity is the result of a comprehensive brand strategy process
Mishra has worked earlier with brands like Shaadi.com, Amazon, Procter & Gamble and Maruti Suzuki
The collaboration will build the brand’s reach across South India’s markets
Bhasin has spent almost 25 years at Unilever
e4m presents the third list of eminent personalities who have made a mark in the PR and Communications industry
The new logo has been curated from the findings of a market research
With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile
Add your brand to India’s watchlist by associating with the leader of OTTs
Jha joined Firework in September 2021 as Marketing Director
Katheriya has previously held leadership positions at multinationals like Heinz, Nestle and Emami
A new video by the brand explores the body image issues seen in new moms and encourages them to embrace the changes as 'marks of strength'
The video samples the 1991 hit song ‘Yahaan Ke Hum Sikandar'
The report was unveiled at the #GetItRight ASCI Brand Influencer Summit 2023
The plea has been filed by IDBI Trusteeship Services on behalf of L&T Investment Management Limited over the non-clearance of debt worth Rs Rs 174 crore
Media reports say social media companies will be part of the platform and will have address user grievances via the portal
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
The theme for this edition is ‘Building Brands For Today & Tomorrow’
Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers
Di Giovanni, VP – International Communications, Philip Morris International (PMI), shares his learnings from his 22-year-long journey with the company and views on the changing comms landscape
The Editor and CEO of Vistara News spoke to e4m about investing in the best technology for the channel, generating ad revenue and catering to a wide range of audiences
In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ