Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Aditi Gupta Jul 1, 2024 8:59 AM

Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry

Aditi Gupta Mar 12, 2024 9:07 AM

According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025

e4m Staff Feb 27, 2024 1:37 PM

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Aditi Gupta Nov 28, 2023 9:00 AM

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup

Aditi Gupta Jul 24, 2023 8:43 AM