The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
The entire country is taken for a ride, says the court while passing the order on the misleading ads
The two together launch "Har Innings Mein Beautiful” campaign
By featuring kids in the film, the brand communicates that its products and services are designed to be straightforward and easy to understand
Alia Bhatt; Shashank Srivastava, Sr. Executive Officer, Marketing and Sales, Maruti Suzuki India and Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEEL, unveiled the 2024 trophy
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
Ankita Srivastava has been earlier associated with companies like L’Oreal, Reckitt, Marico and Raymond Consumer Care
The 5-6 member task force is likely to have representations from general entertainment (GEC), news, sports and other genres, e4m has learnt
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
Sachin Jain joins from De Beers where he has held several senior roles for the past 13 years
The film has been conceptualised by TBWA\India
The smartphone maker has introduced a new feature PhonePe SmartSpeakers
In this ‘Love for Profession’ series, Vineet Handa shares how he entered the PR industry and the way his mentor’s guidance and support navigated him through the industry
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Here's our pick of the most impactful ads between February 1 and 15
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system