Total TV owning households grew 6.9% in 2020 to reach 210 million: BARC
Number of TV Viewing Individuals stood at 892 million
tv-viewing
Share of GECs back to pre-COVID time: BARC-Nielsen report
As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels
By September, we could see a steep rise in ad values and volumes: Sunil Lulla
The CEO of BARC India spoke to Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group, about a range of issues concerning broadcasters
Kids genre viewership grows to 9%, news & movies stable in Week 20: BARC-Nielsen
After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20