tv-viewing

Total TV owning households grew 6.9% in 2020 to reach 210 million: BARC

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Number of TV Viewing Individuals stood at 892 million

exchange4media Staff Apr 15, 2021 12:57 PM

Share of GECs back to pre-COVID time: BARC-Nielsen report

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As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

By September, we could see a steep rise in ad values and volumes: Sunil Lulla

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The CEO of BARC India spoke to Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group, about a range of issues concerning broadcasters

exchange4media Staff Jul 15, 2020 8:30 AM

Kids genre viewership grows to 9%, news & movies stable in Week 20: BARC-Nielsen

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After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20

exchange4media Staff May 29, 2020 6:20 PM