With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
Dailyhunt Founder Virendra Gupta & Co-founder Umang Bedi spoke to Dr Annurag Batra, Chairman & Editor-in-Chief, e4m, BW Businessworld, and Nawal Ahuja, Director, e4m about the new short video app Josh