unified-measurement-system

Driving OOH post-Covid: A case for a Unified Measurement System

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OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Unified measurement system will boost growth for OOH biz, say industry heads

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In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM