The much-anticipated series has advertisers such as My11Circle , Skoda, ITC deodorants Byju’s, Dafa News, Bharti Airtel, Cars 24, Infiniti Retail (Croma), and Policy Bazaar
The mandate encompassed creative communications, public relations, social media duties and influencer marketing strategy to strengthen brand awareness in India
Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment
Guest Column: Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
The chief of Star India reportedly said he does not expect the market would recover in next 6-8 weeks to put thousand of crores of advertising on this season of IPL