The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
The film portrays how love actually can be found in the most ordinary places every single day
Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja
The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa
Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement
For the campaign, the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns
The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral