The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

The film portrays how love actually can be found in the most ordinary places every single day

exchange4media Staff Feb 14, 2022 11:02 AM

Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja

exchange4media Staff Feb 22, 2020 8:19 AM

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement

exchange4media Staff Feb 13, 2020 7:35 PM

For the campaign, the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet

exchange4media Staff Feb 13, 2020 6:01 PM

The campaign will be rolled out with high impact outdoors, digital and in-store promotions

exchange4media Staff Feb 13, 2020 4:01 PM

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

exchange4media Staff Feb 12, 2020 10:58 AM