Khatabook lauds the spirit of India's MSME community
The five-day campaign comprises a series of videos and a contest to honour local stores
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Sports on OTT helps acquire users, build a brand on digital: Ved Prakash Yadav, KhataBook
Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands