vicks-vaporub

Kriti Sanon busts myths around common cough & cold in Vicks VapoRub's new campaign

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The actor shares her secret mantra of handling the viral infection in easy ways

exchange4media Staff Apr 16, 2022 8:42 AM

‘Innumerable symbols subconsciously draw us to the brand they represent’

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Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM