Date-wise News
Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic
exchange4media Staff Aug 18, 2020 7:03 PM
The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office
exchange4media Staff Aug 18, 2020 6:40 PM
According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1
exchange4media Staff Aug 18, 2020 4:57 PM
Digidarts will solely be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements
exchange4media Staff Aug 18, 2020 3:49 PM
The channel will specifically target viewers based in UP, Bihar and parts of Madhya Pradesh in the age group of 16-35
exchange4media Staff Aug 18, 2020 3:25 PM
Vishal-Shekar, Meet Bros, Shankar Mahadevan, Hema Mailin, Ankit Tiwari, Neeti Mohan, Tanishk Bagchi, Vijay Prakash have come together to create a Ganesh Chaturthi special album with 33 tracks
exchange4media Staff Aug 18, 2020 2:41 PM
Media reports suggest that the fantasy sports platform has outbid Tata Sons to clinch the deal
exchange4media Staff Aug 18, 2020 2:30 PM
The campaign highlights the fact that the key to success lies in breaking through one’s own ceiling with sheer dedication and persistence
exchange4media Staff Aug 18, 2020 2:11 PM
InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition
exchange4media Staff Aug 18, 2020 1:48 PM
The agency will continue to manage the brand's presence across social media and other digital platforms
exchange4media Staff Aug 18, 2020 1:46 PM
The report highlights the power of fandom and community fuelled by the show
exchange4media Staff Aug 18, 2020 1:42 PM
The Twenty20 series is set to take place between 18 August and 10 September 2020
exchange4media Staff Aug 18, 2020 12:25 PM
The full-service tech-enabled social celebration vertical will be separate from their corporate service
exchange4media Staff Aug 18, 2020 11:23 AM
As a part of the alliance, Sharma will be sporting Oakley eyewear on and off the pitch
exchange4media Staff Aug 18, 2020 11:16 AM
The agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor for the food products company
exchange4media Staff Aug 18, 2020 11:03 AM
3one4 Capital and Arun Tadanki’s private syndicate on LetsVenture also participated in the latest round
exchange4media Staff Aug 18, 2020 10:48 AM
Prasoon Jyotishi has joined as Business Head and Shipra Tandon has been named the new head of strategic initiatives
exchange4media Staff Aug 18, 2020 10:39 AM
Composed and produced by Raaj Aashoo, the song is a prayer to Ganpati Bappa who is also known as Vighnaharta, to lead the world out of despair
exchange4media Staff Aug 18, 2020 10:30 AM
Composed and produced by Raaj Aashoo, the song is a prayer to Ganpati Bappa who is also known as Vighnaharta, to lead the world out of despair
exchange4media Staff Aug 18, 2020 10:24 AM
We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward
Noel Dsouza Aug 18, 2020 8:54 AM
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
Ruta Patel Aug 18, 2020 8:51 AM
Sakhuja, entrepreneur and consultant, shares her thoughts on the role of women in the changing industry landscape, her future goals and more
exchange4media Staff Aug 18, 2020 8:35 AM
Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy
Misbaah Mansuri Aug 18, 2020 8:33 AM
The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020
exchange4media Staff Aug 18, 2020 8:28 AM
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
Sonam Saini Aug 18, 2020 8:28 AM
The new ad film evokes patriotic sentiment and highlights how digital payments have made our life simpler amidst the pandemic
exchange4media Staff Aug 18, 2020 7:08 AM
