Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic
The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office
Prior to this, Agarwal was with ANTS India
Domestic subscription revenues grew by 6.2% YoY
According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1
Chandra's appointment will be effective August 19, 2020
Digidarts will solely be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements
The channel will specifically target viewers based in UP, Bihar and parts of Madhya Pradesh in the age group of 16-35
Vishal-Shekar, Meet Bros, Shankar Mahadevan, Hema Mailin, Ankit Tiwari, Neeti Mohan, Tanishk Bagchi, Vijay Prakash have come together to create a Ganesh Chaturthi special album with 33 tracks
Media reports suggest that the fantasy sports platform has outbid Tata Sons to clinch the deal
The campaign highlights the fact that the key to success lies in breaking through one’s own ceiling with sheer dedication and persistence
InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition
The agency will continue to manage the brand's presence across social media and other digital platforms
The report highlights the power of fandom and community fuelled by the show
The Twenty20 series is set to take place between 18 August and 10 September 2020
The full-service tech-enabled social celebration vertical will be separate from their corporate service
As a part of the alliance, Sharma will be sporting Oakley eyewear on and off the pitch
The agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor for the food products company
3one4 Capital and Arun Tadanki’s private syndicate on LetsVenture also participated in the latest round
Prasoon Jyotishi has joined as Business Head and Shipra Tandon has been named the new head of strategic initiatives
Composed and produced by Raaj Aashoo, the song is a prayer to Ganpati Bappa who is also known as Vighnaharta, to lead the world out of despair
Composed and produced by Raaj Aashoo, the song is a prayer to Ganpati Bappa who is also known as Vighnaharta, to lead the world out of despair
We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
Sakhuja, entrepreneur and consultant, shares her thoughts on the role of women in the changing industry landscape, her future goals and more
Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy
The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
The new ad film evokes patriotic sentiment and highlights how digital payments have made our life simpler amidst the pandemic