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How Binaca struck the right note with Ameen Sayani's voice

Ameen Sayani Binaca Geetmala?blur=25

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets

Tanzila Shaikh Feb 22, 2024 9:09 AM