Date-wise News
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
During the two-week period, 21 matches will be played across 10 cities
e4m Staff Feb 22, 2024 7:03 PM
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
e4m Staff Feb 22, 2024 6:47 PM
Prior to this, Samyukta Ganesh Iyer was the with Kaya as VP & Head of Marketing
Tanzila Shaikh Feb 22, 2024 6:41 PM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
e4m Staff Feb 22, 2024 4:51 PM
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
e4m Staff Feb 22, 2024 4:49 PM
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
e4m Staff Feb 22, 2024 3:53 PM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in the south
In today’s ‘Love for Profession’ series, Jyotsna Dash Nanda shares how during her journalism course, she found her way into PR
e4m Staff Feb 22, 2024 2:59 PM
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
e4m Staff Feb 22, 2024 2:56 PM
Diana Monteiro is a Corporate Communication and Brand Management strategist with 16 years’ experience
e4m Staff Feb 22, 2024 1:54 PM
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
e4m Staff Feb 22, 2024 1:47 PM
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
e4m Desk Feb 22, 2024 11:01 AM
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
Hetal Khalsa Feb 22, 2024 9:56 AM
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Sonam Saini Feb 22, 2024 9:09 AM
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Tanzila Shaikh Feb 22, 2024 9:09 AM
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Chehneet Kaur Feb 22, 2024 9:06 AM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Sonam Saini Feb 22, 2024 8:54 AM
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
e4m Staff Feb 22, 2024 8:27 AM
