Govt brings automated media planning and e-billing systems
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Date-wise News
BCCI releases IPL 2024 schedule for first 2 weeks; CSK to take on RCB in first match
During the two-week period, 21 matches will be played across 10 cities
Skechers becomes Official Kit Partner of Mumbai Indians
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
Samyukta Ganesh Iyer joins Sephora as Chief Experience Officer: VP & Head of Marketing
Prior to this, Samyukta Ganesh Iyer was the with Kaya as VP & Head of Marketing
Katrina Kaif’s Kay Beauty partners with UP Warriorz as Title Sponsor for WPL Season 2
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
Poonam Pandey opens up about death stunt: 'Some people benefited monetarily'
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
Meta expands Instagram’s creator marketplace to India
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Gaming mirrors life in ICICI Lombard's new campaign
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
Is Zeenat Aman's authentic storytelling rewriting branding & engagement rules?
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ajay Rao joins Outlook Publishing as VP (South) and National Head - Growth Vertical
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in the south
Agency life has taught me to embrace a mindset of continuous learning: Jyotsna Dash Nanda
In today’s ‘Love for Profession’ series, Jyotsna Dash Nanda shares how during her journalism course, she found her way into PR
Ruder Finn India ropes in Shivaram Lakshminarayan as the Chief Operations Officer
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
Star Health & Allied Insurance appoints Diana Monteiro as VP-Corporate Communications
Diana Monteiro is a Corporate Communication and Brand Management strategist with 16 years’ experience
Ranveer Singh to represent Nothing
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
Flipkart Group’s Ayappan R moves on after 11 years
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
The enduring legacy of Lalitaji
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
FreeDish MPEG-2 auction: News channels shell out Rs 12 cr more than last year
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
How Binaca struck the right note with Ameen Sayani's voice
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Anurag Thakur to launch portals for CBC & RNI today
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Today's consumers have many choices, we've to reach out to them differently: Marketers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Is a start-up spring in the offing after an ad spending winter?
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Myntra ropes in Venu Nair as Chief of Strategic Partnerships and Omni Channel
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer