Mithila Palkar kick-started this initiative in partnership with Colgate-Palmolive, with an aim to create awareness about the importance of water conservation
Hosted by Akshay Kumar, the campaign ambassador, the event will emphasise on ‘Paani Ki Kahaani, Bhaarat Ki Zubaani’, the theme to raise awareness about water crisis in India
On the occasion of Earth Week, the film highlights the message of washing hands while saving water
Conceptualised by Creative Balcony, the ad film takes into account how water has a relationship with everything that's positive in life
Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms
Conceptualised by FoxyMoron, the campaign has reached over 2 million users so far
The campaign aims to make listeners aware of the issue of water scarcity