Date-wise News
Women across corporates said gender disparity has reduced to a great extent and employers are giving all employees a level ground to compete on
exchange4media Staff Mar 9, 2020 7:26 PM
The campaign is aimed at encouraging women across the country who straddle multiples roles
exchange4media Staff Mar 9, 2020 5:43 PM
Conceptualised by Creative Balcony, the ad film takes into account how water has a relationship with everything that's positive in life
exchange4media Staff Mar 9, 2020 5:04 PM
The campaign comprises of a series of five ads that will be released over two months
exchange4media Staff Mar 9, 2020 4:59 PM
The film by Madison Communications & Digi Osmosis showcases how each colour of Holi stands for a culture or a tradition, and together they represent India as a whole
exchange4media Staff Mar 9, 2020 3:28 PM
In the campaign, Enamor celebrates all the little ways a woman’s support system pushes her to take a step forward
exchange4media Staff Mar 9, 2020 3:05 PM
The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years
exchange4media Staff Mar 9, 2020 3:05 PM
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
exchange4media Staff Mar 9, 2020 2:31 PM
Holi comes alive on TikTok with colourful filters, stickers, music tracks and special recipes shared under the hashtag, which has gained 897 million views
exchange4media Staff Mar 9, 2020 2:23 PM
SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.
exchange4media Staff Mar 9, 2020 2:13 PM
The serial will be launched on March 16 and will be aired Monday to Saturday at 7pm
exchange4media Staff Mar 9, 2020 1:51 PM
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
exchange4media Staff Mar 9, 2020 1:48 PM
The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others
exchange4media Staff Mar 9, 2020 1:21 PM
Through this partnership, MG Motor India aims to leverage the growing popularity of football
exchange4media Staff Mar 9, 2020 1:09 PM
Based on a poem by radio presenter Neelesh Mishra narrating a spouse’s longing for the presence of their significant other, the film pays homage to the love and longing that Krishna bore for Radha
exchange4media Staff Mar 9, 2020 1:02 PM
The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises
exchange4media Staff Mar 9, 2020 12:49 PM
The film is being released on digital platforms and will be amplified across all of Acko’s social channels
exchange4media Staff Mar 9, 2020 12:31 PM
The film highlights how Flipkart Seller Hub is the right avenue to drive change as it is a platform with no gender bias
exchange4media Staff Mar 9, 2020 11:59 AM
The company will create new categories, markets and revenue for clients using data to define the opportunity and understanding of people to create desire, to build a real product or service
exchange4media Staff Mar 9, 2020 11:37 AM
The campaign is live across social and digital platforms, as well as a microsite featuring breast health information
exchange4media Staff Mar 9, 2020 11:20 AM
Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries
Leena Lele Dutta Mar 9, 2020 11:10 AM
Prior to this, Sinha was Vice-Chairman and Managing Director of McCann Worldgroup
Naziya Alvi Rahman Mar 9, 2020 9:14 AM
Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms
exchange4media Staff Mar 9, 2020 8:46 AM
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
Misbaah Mansuri Mar 9, 2020 8:45 AM
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising
Misbaah Mansuri Mar 9, 2020 8:28 AM
We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy
exchange4media Staff Mar 9, 2020 8:28 AM
Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments
exchange4media Staff Mar 9, 2020 8:27 AM
In our Women’s Achiever’s series, Tarunjeet Rattan, Managing Partner at Nucleus PR, shares her views on women leadership, pay gaps in the industry and methods to keep women motivated at the workplace
Nafisa Shaheen Mar 9, 2020 8:24 AM
Kotwani is believed to be taking up a new assignment in the next few months
Naziya Alvi Rahman Mar 9, 2020 7:47 AM
