The campaign has been live over the past few weeks across Zee Marathi, Star Pravah, Zee Telugu, Zee Kannada, Star Suvarna, Zee Tamil and Star Vijay
Bose was previously the Group CEO of Havas Media Group Indonesia
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more
This marks Anand’s return to India after stints in the UK and US where he was Business Head for STAR TV’s International Markets