W's latest ad film celebrates togetherness and companionship
Conceptualized by Ogilvy India, the video is available across all of W's social media and digital platforms
womenswear
W forays into the footwear segment
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website
Aurelia launches 'Be Your Own Beautiful' campaign with Disha Patani
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
BIBA’s digital campaign #EqualWorldStartsWithYou crosses 2 million views in 3 days
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality
W focuses on responsible fashion with new 'I Am Awake' campaign
The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible
Womenswear brand Imara ropes in Kareena Kapoor Khan as brand ambassador
Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design