Date-wise News
Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another
exchange4media Staff Mar 17, 2020 8:00 PM
The campaign also garnered major impressions with over 4.2 million engagements
exchange4media Staff Mar 17, 2020 6:45 PM
The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z
exchange4media Staff Mar 17, 2020 5:49 PM
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
exchange4media Staff Mar 17, 2020 5:18 PM
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay
exchange4media Staff Mar 17, 2020 4:57 PM
Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials
exchange4media Staff Mar 17, 2020 4:54 PM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM
Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities
exchange4media Staff Mar 17, 2020 3:52 PM
Shinde, who was the CEO of the music channel ShowBox, has reportedly quit to pursue interests outside of the network
exchange4media Staff Mar 17, 2020 3:31 PM
The video was put up on YouTube on Tuesday by PIB already has an overwhelming response
exchange4media Staff Mar 17, 2020 3:12 PM
This extends Firework's Reveal technology that allows videos to have a 360-degree, horizontal and vertical point of view to the Mi Video users
exchange4media Staff Mar 17, 2020 2:58 PM
Dhoni has also been brought on board as Khatabook's brand ambassador
exchange4media Staff Mar 17, 2020 2:57 PM
Prior to Lifestyle, Vasudev had been Flipkart Group Head of Fashion and Head of Myntra for five years
exchange4media Staff Mar 17, 2020 2:38 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
exchange4media Staff Mar 17, 2020 2:33 PM
Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life
exchange4media Staff Mar 17, 2020 2:14 PM
At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program
exchange4media Staff Mar 17, 2020 2:01 PM
The helpline will be active for 7 days a week from 10-7 pm
exchange4media Staff Mar 17, 2020 1:56 PM
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
exchange4media Staff Mar 17, 2020 1:39 PM
Prior to joining One97 Communications, Singh was CEO of Coverfox for nearly three years
exchange4media Staff Mar 17, 2020 12:57 PM
Murti was previously Managing Partner at ESP Properties, GroupM Media India
exchange4media Staff Mar 17, 2020 12:47 PM
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
exchange4media Staff Mar 17, 2020 12:39 PM
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding
exchange4media Staff Mar 17, 2020 11:59 AM
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
exchange4media Staff Mar 17, 2020 10:56 AM
The new property, in partnership with OkCupid, will be showcased via TTT’s Instagram, Facebook and YouTube handles
exchange4media Staff Mar 17, 2020 10:00 AM
Megha Tata, Managing Director – South Asia, and Issac John, Business Head – Digital (South Asia) at Discovery share an in-depth understanding of the latest offering, Discovery Plus
Shikha Paliwal Mar 17, 2020 8:51 AM
Ruby Sinha, Founder & Managing Director, Kommune Brand Communications, shares her views on gender inclusivity in the PR industry, the role of men in the corporate world, pay gaps and more
Nafisa Shaheen Mar 17, 2020 8:39 AM
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM
The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it
Anjali Thakur Mar 17, 2020 8:24 AM
With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions
exchange4media Staff Mar 17, 2020 8:22 AM
A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures
Misbaah Mansuri Mar 17, 2020 8:21 AM
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
exchange4media Staff Mar 17, 2020 8:19 AM
The top ten brands saw a decline of 24.68% in the number of total ad insertions
exchange4media Staff Mar 17, 2020 7:56 AM
Maharashtra Cable Operators Federation said the implementation process will necessitate frequent interaction between subscribers and field executives
exchange4media Staff Mar 17, 2020 7:48 AM
