Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another
The campaign also garnered major impressions with over 4.2 million engagements
The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay
Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities
Shinde, who was the CEO of the music channel ShowBox, has reportedly quit to pursue interests outside of the network
The video was put up on YouTube on Tuesday by PIB already has an overwhelming response
This extends Firework's Reveal technology that allows videos to have a 360-degree, horizontal and vertical point of view to the Mi Video users
Dhoni has also been brought on board as Khatabook's brand ambassador
Prior to Lifestyle, Vasudev had been Flipkart Group Head of Fashion and Head of Myntra for five years
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life
At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program
The helpline will be active for 7 days a week from 10-7 pm
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
Prior to joining One97 Communications, Singh was CEO of Coverfox for nearly three years
Murti was previously Managing Partner at ESP Properties, GroupM Media India
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
The new property, in partnership with OkCupid, will be showcased via TTT’s Instagram, Facebook and YouTube handles
Megha Tata, Managing Director – South Asia, and Issac John, Business Head – Digital (South Asia) at Discovery share an in-depth understanding of the latest offering, Discovery Plus
Ruby Sinha, Founder & Managing Director, Kommune Brand Communications, shares her views on gender inclusivity in the PR industry, the role of men in the corporate world, pay gaps and more
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it
With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions
A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
The top ten brands saw a decline of 24.68% in the number of total ad insertions
Maharashtra Cable Operators Federation said the implementation process will necessitate frequent interaction between subscribers and field executives