sports edition

RCB Clinches IPL 2026 Title: Brands Shine with Creative Marketing

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RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online

e4m Staff 1 day ago

Potential IPL Shift to September-October Could Transform Ad Landscape

Potential IPL Shift to September-October Could Transform Ad Landscape?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff 1 day ago

The Sports Edition NM

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According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?

e4m Staff Mar 13, 2026 2:00 PM

The Sponsorship Reset

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Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem

khushboo Mar 6, 2026 2:46 PM

Amazon’s Gulshan Verma on why full‑funnel is the new advertising mantra

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Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025

e4m Staff Dec 4, 2025 6:22 PM