Reality talent search: Redefining TV viewership

Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.

e4m by exchange4media Staff
Published: Aug 18, 2008 8:31 AM  | 1 min read
Reality talent search: Redefining TV viewership
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Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.

Published On: Aug 18, 2008 8:31 AM 
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