test IBF, AAI, ISA & TAM reach consensus on TV audience measurement

Test media and public will now get to know television viewership in thousands, referred to as TVT. It captures & reflects growth in TV audiences in the country in absolute numbers

e4m by exchange4media Staff
Published: Jul 30, 2013 12:01 PM  | 1 min read
test IBF, AAI, ISA & TAM reach consensus on TV audience measurement
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Published On: Jul 30, 2013 12:01 PM 
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