The Word-of-Mouth Factor
Sumit Roy, Founder Director, Univbrands, argues that word-of-mouth can be seeded in a variety of ways - events, PR, promotions, direct marketing, out-of-home experiences, etc. He contends that word-of-mouth can be measured and it is free.
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Published: Jun 30, 2006 7:48 AM | 1 min read
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Sumit Roy, Founder Director, Univbrands, argues that word-of-mouth can be seeded in a variety of ways - events, PR, promotions, direct marketing, out-of-home experiences, etc. He contends that word-of-mouth can be measured and it is free.
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