Viewpoint: Artificial Obsolescence
Obsolescence is inevitable. According to writer and advertising professional Anand Kurian, there is real obsolescence and then there is artificial obsolescence. For marketers, creating artificial obsolescence becomes an effective persuasive marketing tool that can help create repeat buyers.
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Published: Jun 26, 2008 8:31 AM | 1 min read
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Obsolescence is inevitable. According to writer and advertising professional Anand Kurian, there is real obsolescence and then there is artificial obsolescence. For marketers, creating artificial obsolescence becomes an effective persuasive marketing tool that can help create repeat buyers.
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