Viewpoint: Artificial Obsolescence

Obsolescence is inevitable. According to writer and advertising professional Anand Kurian, there is real obsolescence and then there is artificial obsolescence. For marketers, creating artificial obsolescence becomes an effective persuasive marketing tool that can help create repeat buyers.

e4m by exchange4media Staff
Published: Jun 26, 2008 8:31 AM  | 1 min read
Viewpoint: Artificial Obsolescence
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Obsolescence is inevitable. According to writer and advertising professional Anand Kurian, there is real obsolescence and then there is artificial obsolescence. For marketers, creating artificial obsolescence becomes an effective persuasive marketing tool that can help create repeat buyers.

Published On: Jun 26, 2008 8:31 AM 
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