Following a multi-agency pitch process, retail major Bharti Retail has consolidated its media mandate with ZenithOptimedia. The incumbent on the business was Madison Media that was awarded the account in 2008.
A Bharti Retail official confirmed the development saying, “We were impressed with the approach to media planning and expect a fruitful association with ZenithOptimedia in the coming years.”
Satyajit Sen, CEO, ZenithOptimedia India added, “For us, this is significant as this is a demonstration of Live ROI adding value to clients. Retail allows for confluence of multiple data streams and the learning opportunity is immense. We are looking forward to working with Bharti Retail.”