Canara HSBC Life Insurance has moved its media mandate to Mudra Max. The business is pegged at Rs 20 crore. The incumbent on the business is Mindshare India.
Confirming the development to exchange4media, Pratap Bose, CEO, Mudra Max, said, “This win comes at a significant time for our Delhi office and I am happy that our new media mantra is working.”
Anwesh Bose, Head - Mudra Max North & East, added, “We are delighted to be selected as the Media Agency for Canara HSBC Life. Considering their ambitious growth plans, we will do all that is required to deliver on the objectives set out by the client.”
Canara HSBC Life Insurance’s parent company is Canara HSBC Oriental Bank of Commerce Life Insurance Co Ltd.