Infectious assigned Elkoha LED's creative duties
Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan
Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies. Tamura is an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan.
Elcomponics Group believes in using technology innovatively and responsibly to create a humane luminescent ecosystem for a better and brighter tomorrow.
On awarding the business to Infectious, Shivendra Dwivedi, Director, Tamura Elcomponics Tech said, “We want Elkoha to become a preferred name in the LED lighting space and needed people with who could look at this category as a clean slate. We feel Infectious, led by Ramanuj and Nisha, will be able to give articulation to our business vision.”
Commenting on the win, Ramanuj Shastry, Co-founder & Director, Infectious said, “LED is on its way to becoming the lighting of the future. We are delighted to partner with Elkoha to usher in a new era of energy-efficient lighting. It’s our dream to make Elkoha a major force in the Indian lighting ecosystem and we shall spare no effort to do so.”
Nisha Singhania, Co-founder & Director, Infectious added here, “The LED category is at a very nascent stage in India with extremely low awareness and penetration. Elkoha are bringing in best in quality and international standard LED lights to India. We look forward to partnering them in making India energy efficient.”
