The Design Game at the Paris Olympics
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
nisha-singhania
Infectious Advertising bags digital mandate of Go Cheese
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence
Can the adland weather another lockdown?
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
How Covid has forced the ad world to rewrite rules of pitching
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
Infectious Advertising bags global digital mandate for MyGenie
The agency will craft all digital advertising communications for the portal